I finished the “Design Thinking: Understanding the Process” course held by Chris Nodder on the Linkedin Learning platform. Chris Nodder is a user researcher, UX enthusiast, interaction design specialist and author of Evil by Design. The very concentrated course deals with the way of thinking about design.

Design thinking is the set of cognitive, strategic and practical processes with which the design of products, buildings and machinery is developed by the different teams that manage the design phase as a whole. The course addresses and explains procedural thinking that should fit into any organization. Therefore, the various phases of the process are described starting from the identification of the problem to be solved through the brainstorming phases. Then we get to the release through the prototyping and development phases. Various aspects, both positive and negative, of design thinking are addressed and above all there is a strong imprint on how it can lead companies to design by focusing on the user and his expectations.


What is the Design Thinking ?

Design Thinking collects all the cognitive processes that lead to the design of products, buildings or machinery with which the project team focuses on the more concrete purposes of the product itself. In recent years, this concept has moved towards the innovation of products and services, taking the form of a design model aimed at solving complex problems through creative vision and management. This approach was codified around the 2000s in California by Stanford University. It is centered on people and is based on the ability to integrate analytical skills with creative attitudes. Coming out of design studios, he is permeating various sectors: in particular management consulting, digital transformation and the design of software and interfaces.

It can be summarized starting from four basic principles:

  • Creativity, leverages people’s ability to be creative in generating new ideas
  • Prototyping, that speeds up processes allowing you to quickly understand both strengths and weaknesses
  • User contribution, focusing on the needs of users helping them to solve them
  • Duration of the process, in which divergent phases and dynamics are predicted. These in turn generate many new ideas and long brainstorming moments